For example, eggplants (aubergines) and peaches don’t only refer to fruits and vegetables if you know what I mean… Soften or amplify tone of voice Just be careful that your emojis don’t create a double meaning you’re not aware of. Eliminating confusion over double meanings and inflections is a good idea if you want your business to avoid awkward comments. This type of emoji use is particularly useful if a phrase could be read in multiple ways, if you want to display sarcasm or if what you wrote could come across as sarcastic when you don’t mean it to.
An alarm, megaphone or exclamation mark when sharing an alert, a sale or a limited and use relevant emojis on Instagram. A sad face after bad news, temporary store closures or unexpected delays. A heart or a smiley when showing your appreciation. Starry eyes or a grinning face at the end of an exciting announcement. Champagne glasses and a party popper after sharing an event. Rain, sunshine or an umbrella to a weather report. Balloons and a cake on your business’ anniversary. Probably the most basic form of emoji use is to provide context to written text. There are several ways you can use emojis for a multitude of different reasons. While brands can use emojis just like consumers can, in a business setting emoji use tends to be more strategic. Frequently used emojis on iPhone How brands use emojis Rumour has it, you can tell a lot about a person by their frequently used emojis. Simply put, emojis are small digital images you add to text to express an idea or emotion. These primitive examples of emotional expression via the internet have evolved into a full-blown catalogue of digital images, embedded into every smart phone and used in everything from messages to movie reviews. Long gone are the days when you’d have to type a colon followed by a close bracket to create a smiley face :) and turn your head sideways to view it. We’ll look at several ways emojis can be used for various effects, share loads of super examples and we’ll show you how you can implement emojis into your business’ social media presence. In this article, we’re going to look at how brands use emojis. Emojis are the hieroglyphics of the 21st century and these expressive stickers are a social media staple.
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